Benefits:
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Profit sharing
Training & development
Laser Eye Center of Silicon Valley is a nationally recognized leader in refractive surgery, delivering life-changing vision correction with cutting-edge technology and an unreasonably high standard of patient care. Based in the heart of Silicon Valley, we combine medical excellence with an elevated, modern patient experience.
We are seeking a best-in-class Head of Marketinga strategic, forward-thinking leader who can accelerate our growth and help redefine what the modern medical experience looks and feels like. This is a hands-on leadership role in a growing practice, where you will both set strategy and directly execute campaigns, especially in digital, social, and content creation. Its a rare opportunity to shape a leading healthcare brand and impact thousands of lives through world-class storytelling, patient engagement, and visionary marketing.
Job Summary
The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive patient acquisition, conversion, and referrals. This leadership role requires a strategic visionary with deep marketing expertise, strong leadership skills, and a passion for marketing, particularly in the elective surgery field.
Key Responsibilities
Strategic Leadership: Develop and implement long-term marketing strategies aligned with the practices growth objectives and patient care mission.
Brand Management: Maintain a strong, recognizable brand identity that differentiates our practice in the refractive surgery market.
Digital & Traditional Marketing: Lead multi-channel marketing campaigns including SEO, SEM, content marketing (long and short-form), social media (established and emerging), email, paid advertising, and community outreach.
Patient Acquisition & Referrals: Drive patient lead generation efforts and improve patient journey engagement through referral program development.
Team Leadership: Lead, mentor, and develop the marketing team to foster innovation, accountability, and high performance.
Data-Driven Decisions: Utilize analytics and performance metrics to optimize campaigns and demonstrate ROI continuously.
Budget Oversight: Manage the marketing budget effectively, allocating resources to maximize impact.
Market Research: Conduct ongoing split-test, market study, and competitive analysis to identify trends, opportunities, and patient needs.
Sales & Provider Collaboration: Work closely with surgeons, clinical staff, and sales teams to ensure marketing efforts align with patient services and goals.
Vendor & Agency Management: Oversee relationships with external marketing agencies, consultants, and vendors.
Technology Utilization: Leverage CRM (Salesforce) and AI-driven marketing tools to streamline campaigns and improve patient communication.
Crisis Communication: Manage sensitive communications and reputation management when necessary.
Stakeholder Engagement: Build and maintain strong relationships with internal leadership, referral partners, and community organizations.
Qualifications
Bachelors degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.
5-10 years of progressive marketing experience, with at least 3 years in a leadership role.
Experience in healthcare marketing, ideally in ophthalmology, refractive surgery, or elective medical fields.
Proven track record of developing and executing successful multi-channel marketing strategies.
Strong leadership skills with experience managing teams and collaborating cross-functionally.
Expertise in digital marketing, SEO/SEM, CRM, and marketing automation platforms.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with proficiency in data analysis and performance measurement.
Ability to adapt in a dynamic, fast-paced, high-end environment.
Strong problem-solving skills and resilience.
Demonstrated success managing budgets and vendor relationships.
Benefits & Work Environment
Competitive compensation with profit-sharing opportunities.
Comprehensive medical and dental benefits.
401(k) plan with company match.
Generous paid holidays plus paid sick, personal, and vacation time.
Great working environment with a supportive team and collaborative culture.
Opportunity to work with passionate professionals in a top-tier refractive surgery practice.
Preferred Experience: While not required, experience engaging Chinese-speaking audiences and creating culturally relevant marketing content will be considered a strong asset.
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