Job Description

Join to apply for the Director of Digital Growth Marketing role at Silver Oak

Join to apply for the Director of Digital Growth Marketing role at Silver Oak

Silver Oak is more than a wineryits a testament to resilience, bold vision, and the relentless pursuit of excellence. As one of Napa Valleys most iconic Cabernet Sauvignon producers, we have set the standard for approachable luxury, crafting wines that are as refined as they are unforgettable. Silver Oak continues to be a symbol of achievement and prestige, embraced by those who appreciate true craftsmanship.

For over five decades, weve believed that our best bottle is yet to come. This unwavering commitment to quality has driven us to seek out the finest vineyard sites in Napa and Alexander Valley, build LEED Platinum Certified wineries, and invest in our own cooperage in Missouriensuring every barrel is 100% American oak and precisely toasted to complement our signature winemaking style.

At Silver Oak, we dont just make wine; we create experiences that elevate lifes defining moments.

About the job opening:

The Silver Oak Marketing Team is looking for a bold, digital-first growth leader whos equal parts strategist, innovator, and doer. You dont just thrive in fast-paced environments, you help set the pace. Youre someone who loves challenging the status quo, isnt afraid to test the unconventional, and knows how to turn insights into impact across the entire consumer journeyfrom sparking awareness to building lifelong loyalty.

In this high-impact role, you'll be at the heart of accelerating growth across the Silver Oak portfolio of brands. Youll build and lead full-funnel marketing strategies rooted in data, creativity, and experimentation. Youll also roll up your sleeves to drive daily performance, while keeping a clear eye on the big picture and long-term brand health.

You'll report directly to the CMO and play a key role in shaping the future of our brands.

This is a regular full-time position, eligible for all company benefits including medical, dental, vision, life insurance, 401(k) and time off. This position will work hybrid from home and our Oakville, CA location.

Key Responsibilities:

• Lead the strategy and execution for all digital marketing channelssocial, email/SMS, paid media, affiliates, e-commerce, and more.
• Own the customer journey from first click to lifelong fan, driving traffic, conversions, and retention.
• Push creative boundaries to optimize performance metrics while building brand equity.
• Manage monthly paid ad budgets with a focus on smart, data-backed decisions.
• Partner with internal teams, agencies, and platform reps (Meta, Google, TikTok) to deliver innovative campaigns and test new opportunities.
• Inspire, coach, and grow a high-performing marketing team.

Qualifications:

• 810+ years leading digital marketing programs across acquisition, CRM, and lifecycle channels.
• Proven success managing budgets, optimizing campaigns, and delivering measurable growth.
• Strong analytical skills and a creative edge.
• Management experience building and leading engaged, high-performing teams.
• Bonus points for experience in the alcoholic beverage industry.

If you thrive in a fast-paced environment, love experimenting with new ideas, and want to make a visible impact on growing multiple brands, wed love to meet you.

To view the full job description and to apply, please visit the company website, here: Job Opportunities | Silver Oak

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wineries

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