Job Description

Job Description

Job Description

Overview
We are seeking a dynamic and experienced Head of Marketing to lead our marketing department and drive our brand’s growth. We’re hiring a smart, ambitious individual to join our team in a fast-paced, hands-on subcontract role that blends  digital marketing, AI tools, and business operations .The ideal candidate will possess a deep understanding of both traditional and digital marketing strategies, with a proven track record in multichannel marketing and performance-driven campaigns. This role requires a creative thinker who can leverage data analytics to inform decisions and optimize marketing efforts across various platforms.  YOU MUST BE PROFICIENT AND HIGHLY ENGAGED IN LEARNING AI TOOLS AND MODELS ALREADY.

This is not your average 9-to-5. We’re looking for someone  hungry to learn, eager to grow, and not afraid of long hours or real-world hustle.

 

Key Responsibilities

• Develop and implement  marketing strategies across construction, luxury residential, and automotive e-commerce brands.
• Manage  social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and grow audiences with consistent, high-quality content.
• Run  Facebook Ads, retargeting campaigns, and lead generation funnels .
• Create and post  SEO-optimized blog content for all three companies.
• Answer inbound calls, respond to leads, and  support closing deals (commission paid on closed leads).
• Plan and coordinate  event attendance and content capture (homebuilding expos, lifestyle events, automotive shows).
• Build and track  weekly KPI reports (reach, engagement, cost-per-lead, ROI).
• Manage and optimize  GoHighLevel CRM workflows to ensure all leads are followed up within 5 minutes.
• Experiment with and implement  AI tools for content, automation, and reporting.
• Conduct market research to identify trends, customer needs, and competitive landscape insights that inform strategic decisions.
• Create compelling copy for various platforms while ensuring brand consistency across all communications.

Experience

• Proven experience in a senior marketing role with a strong focus on B2B marketing and e-commerce strategies.
• Proficiency in Adobe Creative Suite for designing impactful marketing materials.
• Strong understanding of HTML and WordPress for effective website management and content updates.
• Demonstrated expertise in performance marketing techniques with measurable results in driving sales growth.
• Excellent budgeting skills with the ability to allocate resources effectively across various campaigns.
• Confident  phone presence — comfortable speaking with prospects and guiding them through early sales steps.
• Excellent written and verbal communication skills.
• Entrepreneurial mindset:  self-starter who takes initiative without waiting for direction .
• Bonus: Hands-on with  tech setups, photography, or video content creation .
• Skilled in  Facebook Ads Manager, Google Analytics, SEO, and email marketing .
• Strong analytical skills with experience in using analytics tools to assess campaign effectiveness.
• Exceptional communication skills with a talent for copywriting that resonates with target audiences. Join our team as the Head of Marketing and play a pivotal role in shaping our brand's future through innovative marketing strategies.

Who You Are

• Great Attitude Team player
• Tech-savvy, adaptable, and  curious by nature
• Strong knowledge of  digital tools, platforms, and marketing concepts
• Comfortable with  computers, research, troubleshooting
• Not afraid of challenges or long hours —  wired to get things done
• Bonus: Handy with  tech setups (hardware, assembly, wiring, etc.)
• Interested in  business, entrepreneurship, and financial markets
• Self-starter: You don’t wait for instructions — you bring solutions and ideas

Work Culture & Expectations

• High-performance, results-driven environment.
• Fast-moving and entrepreneurial — no clock-watching or corporate politics.
• You’ll work directly with the CEO and leadership team.
• Must be comfortable with shifting priorities across multiple brands.
• This role grows with you: as you deliver results, responsibilities and compensation scale.

We want someone who brings ideas to the table, not someone waiting to be told what to do.

 

Questions – Head of Marketing (Contract, Remote)

Experience

1. How many years of digital marketing experience do you have?

2. How many years of social media management (Facebook/Instagram/TikTok/LinkedIn/YouTube) experience do you have?

3. How many years of experience do you have running Facebook Ads / Meta Business Suite campaigns ?

4. How many years of SEO content creation / blogging experience do you have?

5. How many years of experience do you have working with CRM platforms (e.g., GoHighLevel, HubSpot, Salesforce)?

 

Sales & Communication

1. Are you comfortable answering phones, speaking directly with leads, and helping close sales? (Yes/No)

2. How would you rate your phone communication and sales confidence ? (Multiple choice: Excellent / Good / Fair / Needs improvement)

 

Event & Content Creation

1. Do you have experience planning or coordinating events (trade shows, expos, lifestyle activations)? (Yes/No)

2. Have you created video, photo, or lifestyle content for social media campaigns? (Yes/No)

 

Work Style & Availability

1. This is a remote subcontract position , but the right candidate must also be willing to travel as needed within the Lower Mainland for marketing-related events, social media content opportunities, company functions, and periodic in-person team meetings.

2. The role also requires flexible hours and fast response times . Are you comfortable working in this type of environment? (Yes/No)

3. Are you available to work a minimum of 25–40 hours per week ? (Yes/No)

4. Are you willing to work evenings and weekends when required due to the nature of the job? (Yes/No)

5. Are you willing to travel within the Lower Mainland for events as they relate to the position? (Yes/No)

6. Are you authorized to work as an independent contractor in your country? (Yes/No)

 

Technical & AI

1. Do you have experience using AI tools (ChatGPT, Zapier, automation platforms) for marketing or workflow automation? (Yes/No)

2. Please describe an example of how you’ve integrated AI into marketing or business operations . (Short answer)

 

Performance-Based Questions

1. What’s the largest ad budget you’ve managed monthly, and on which platforms? (Short answer)

2. Which social media platform have you grown the most successfully, and by how much (followers/engagement)? (Short answer)

3. Describe a time you closed a lead or converted a prospect into a client. (Short answer)

 

General

1. What languages do you speak? (Short answer)

2. Education: Secondary School (preferred)

3. post secondary our courses taken

Company Description

Westgate Group of Companies is a dynamic, multi-brand organization with operations across construction, luxury residential design-build, and e-commerce automotive. Our portfolio includes:
\t•\tWestgate Koenig – a commercial construction company delivering precision-built projects.
\t•\tHomes by Westgate – a luxury residential design-build firm specializing in high-end, fixed-price homes.
\t•\tLT33 Truck Parts – an e-commerce and custom manufacturing brand for performance truck parts and off-road lifestyle products.

We operate at the intersection of construction, lifestyle, and technology, leveraging advanced AI tools, digital marketing, and streamlined business systems to drive growth. Our culture is fast-paced, entrepreneurial, and results-driven — perfect for those who thrive on responsibility, creativity, and continuous learning.

At Westgate, we don’t just build projects — we build brands, relationships, and opportunities for long-term success.

Company Description

Westgate Group of Companies is a dynamic, multi-brand organization with operations across construction, luxury residential design-build, and e-commerce automotive. Our portfolio includes:\r\n\t•\tWestgate Koenig – a commercial construction company delivering precision-built projects.\r\n\t•\tHomes by Westgate – a luxury residential design-build firm specializing in high-end, fixed-price homes.\r\n\t•\tLT33 Truck Parts – an e-commerce and custom manufacturing brand for performance truck parts and off-road lifestyle products.\r\n\r\nWe operate at the intersection of construction, lifestyle, and technology, leveraging advanced AI tools, digital marketing, and streamlined business systems to drive growth. Our culture is fast-paced, entrepreneurial, and results-driven — perfect for those who thrive on responsibility, creativity, and continuous learning.\r\n\r\nAt Westgate, we don’t just build projects — we build brands, relationships, and opportunities for long-term success.

Job Tags

Contract work, For contractors, Remote work, Flexible hours, Shift work, Weekend work, Afternoon shift,

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